Published project / Our own business
The SparkX website.
An original multipage website, service content and a server-backed enquiry form. See what shipped and what we checked.
AI & automation for Toronto businesses
Toronto, Canada / Working everywhereAI, put to
real work.
SparkX builds AI receptionists, automated follow-ups, websites and custom tools for small and mid-sized businesses. Based in Toronto, we connect your customer enquiries with the work that happens next.
For teams handling frequent enquiries, appointments and admin.
From the first question to the next job.
Useful things.
AI receptionists✳Workflow automation✳Customer conversations✳Web & software
01 / A more useful
kind of agency
Your business has enough moving parts.
Technology should help them work together.
An unanswered call. An enquiry copied into a spreadsheet. A follow-up nobody had time to send. We work with owner-led businesses across industries to connect those steps, with clear rules for when your team takes over.
02 / What we build
Where does the work get stuck?
01
Answer enquiries.
AI receptionists that answer common questions, capture caller details and hand over to your team.
02Cut the repeat work.
Connect enquiries, CRM records, reminders and follow-ups across the tools your team already uses.
03Improve the customer journey.
Clear websites and custom business tools that help customers enquire and your team act on the request.
Trades, property services, professional firms and retail teams have different customers. Missed enquiries and repeated admin are familiar across all of them.
Not sure where to start? Explore the workflow assessment03 / In practice
See what shipped. Explore what could work.
Explore the project
An enquiry should start the work. Not more admin.
A considered path from a scattered inbox to a reviewed, assigned task.
A first conversation with a clear next step.
An AI phone assistant that knows when to hand the conversation over.
Illustrative workflow studies, created to explain our approach. They are not client case studies or measured results.
04 / The way we work
Small enough to start.
Solid enough to use.
A working system needs more than a good demo. It needs clear boundaries, a way to handle exceptions, and people who know what happens next.
01 /
Find the friction.
Walk through the work as it happens. Map the repeated steps, exceptions and handoffs before deciding what to build.
02 /
Make it tangible.
Turn the idea into a small working prototype. Put the real questions, edge cases and human decisions in front of your team.
03 /
Build for Monday.
Connect the right systems, test failures as well as happy paths, and agree what needs to be true before the work goes live.
04 /
Leave it in good hands.
Document how it works, who owns it and what to watch. Define support and changes around the way your business operates.
05 / From Toronto, with intent
More thought.
Less theatre.
Founded by Vivek Sabhaya. Based in Toronto.
We build for businesses whose customer service and daily operations depend on the same small team. A project starts with the task you want to improve, the tools you use and the people who need the result.
Meet SparkX06 / Field notes